Television Bureau of Advertising

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Founded in 1954, the Television Bureau of Advertising (TVB) is a private not-for-profit trade association for the commercial local broadcast television industry in the United States.^[1]

TVB's members include U.S. TV stations, broadcast ownership groups, ad sales rep companies, syndicators and associate members. TVB advocates for advertising on local broadcast TV and all of its assets, including on-air, online, mobile and streaming. The organization provides research, sales resources and advocacy for its members.^[2]