Femm-Isation

Femm-Isation
Studio album by FEMM
Released	October 1, 2014
Recorded	2013–2014
Studio	Avex Studios (Tokyo) Prime Sound Studios (Tokyo)
Genre	Electronic dance music
Length	43:20
Language	English
Label	Avex Entertainment Inc. Maximum10
Producer	Mark Weinberg Andrew Richard Smith Brian Lee Ben Preston Scott Stallone Dan Book Alexei Misoul Dreamlab Evan Bogart Bryan-Michael Cox Emanuel Kiriakou Brandon Lowery Dan Omelio Markus Bøgelund Patrick Lukens Nicole Tranquillo GL Music Scott Cutler Anne Preven Priscilla Renea Oliver Goldstein
FEMM chronology
Astroboy (2014) Femm-Isation (2014) Pow!/L.C.S. (2016)
Singles from Femm-Isation
"Wannabe" Released: April 16, 2014 "Kiss the Rain" Released: April 30, 2014 "White Noise" Released: May 7, 2014 "We Flood the Night" Released: May 14, 2014 "Kill the DJ" Released: May 28, 2014 "Fxxk Boyz Get Money" Released: July 30, 2014 "Dead Wrong" Released: August 27, 2014 "Unbreakable" Released: September 17, 2014

Femm-Isation (stylised in as FEMM-Isation) is the debut studio album by Japanese duo FEMM (previously known as Far East Mention Mannequins). Maximum10 and Avex Inc. released it digitally on October 1, 2014, and Avex Trax reissued it as a double album on February 3, 2016, alongside the group's extended play Pow!/L.C.S.. After forming in 2013 and releasing their debut extended play Astroboy (2014), Avex Trax enlisted several collaborators to work on new music for FEMM, including Mark Weinburg, Andrew Richard Smith, Dreamlab, Emanuel Kiriakou, and Dan Omelio, among others.

Musically, the album focuses on a variety of electronic dance music sounds, along with elements of post-disco, electro house, dance-pop, and slower tracks. Thematically, the group is based on two Japanese "mannequins" roaming the streets of Tokyo, saving mannequins all over the world. Furthermore, the album's content and visuals explore various cultures and aesthetics, particularly those of Japanese Otaku and American culture. Music critics praised Femm-Isation for its sound, production quality, and overall concept, as well as the group's fashion and aesthetic.

Femm-Isation was not commercially successful, failing to chart in Japan. However, it peaked at number ten on the US Billboard World Albums chart. Each track on the album received an accompanying music video, with nine of the songs released as digital singles. Despite not charting, many of the songs received attention from music publications and went viral on social media, particularly "Kill the DJ" and "Fxxk Boyz Get Money". To promote the album, FEMM appeared at a number of concerts and events throughout Japan, Europe and North America.