Touch! Generations

Touch! Generations
North American and South American logo for the Nintendo DS
Publisher(s)	Nintendo
Platform(s)	Nintendo DS, Wii

Touch! Generations^[a] is a brand created by Nintendo to denote games on the Nintendo DS and Wii that are intended to appeal to a broader audience (mainly adults and the elderly) than the traditional gamer. Nintendo originally introduced the brand in Japan in April 2005; it was subsequently introduced in North America and Europe in June 2006. Nintendo retired the brand with the launch of the Nintendo 3DS in 2011, six years after its introduction.^[1] Despite this, some games that were introduced under the brand continue to receive follow-up entries on the contemporary and future Nintendo consoles.

The Touch! Generations brand was initially conceived in Japan as a response to the country's faster population aging rate compared to Western regions, with Nintendo seeking to attract non-traditional gamers to supplement their shrinking target market of hardcore gamers.^[2]

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