React Media, LLC

React Media, LLC
Formerly	Fine Brothers Productions, Inc. (2011–2014); Fine Brothers Entertainment, Inc. (2014–2017); FBE, Inc. (2017–2019); FBE, LLC (2019–2021);
Industry	Video production
Genre	Entertainment
Founded	December 13, 2011 in California, U.S.
Founders	Benny Fine; Rafi Fine; ;
Owner	Benny and Rafi Fine (2011–2021); Electric Monster Media (2021–present);
Website	reactmedia.com

React Media, LLC (also known as React; formerly as Fine Brothers Productions, Inc.,^[1] Fine Brothers Entertainment, Inc.,^[2] FBE, Inc.,^[3] and FBE, LLC^[4]) is an American reacting, digital media and entertainment company founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983), creators and media entrepreneurs. React Media produces the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic.

The Fines began creating content in 2003. React Media's YouTube channels include REACT, FBE Official, and People vs Food.^[a] The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram's IGTV. React has produced multiple shows (React to That, Celebs React, Six Degrees of Everything, Emo Dad, and Sing It!), and released F the Prom, their first feature film, in 2017.

FBE has over eight billion views and over 32 million subscribers. Because of the controversy over an attempt to license and trademark the term "React", as well as the names of their series, React Media's channels lost hundreds of thousands of subscribers in early 2016.^[5] In 2020, the company became embroiled in allegations by both current and former employees of systemic and casual racism in the workplace, as well as the way in which they presented their content.

^ Fine Brothers Productions, Inc. (December 13, 2011). "Initial Filing". California Secretary of State. Retrieved June 21, 2023.
^ Fine Brothers Entertainment, Inc. (April 4, 2014). "Amendment". California Secretary of State. Retrieved June 21, 2023.
^ FBE, Inc. (May 31, 2017). "Amendment". California Secretary of State. Retrieved June 21, 2023.
^ FBE, LLC (October 30, 2019). "Legacy Conversion". California Secretary of State. Retrieved June 21, 2023.
^ Renfro, Kim. "A popular YouTube channel is losing followers by the second after going to war with Redditors". Business Insider. Retrieved February 1, 2016.

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[:0-1] Fine Brothers Productions, Inc. (December 13, 2011). "Initial Filing". California Secretary of State. Retrieved June 21, 2023.

[2] Fine Brothers Entertainment, Inc. (April 4, 2014). "Amendment". California Secretary of State. Retrieved June 21, 2023.

[3] FBE, Inc. (May 31, 2017). "Amendment". California Secretary of State. Retrieved June 21, 2023.

[4] FBE, LLC (October 30, 2019). "Legacy Conversion". California Secretary of State. Retrieved June 21, 2023.

[losing-6] Renfro, Kim. "A popular YouTube channel is losing followers by the second after going to war with Redditors". Business Insider. Retrieved February 1, 2016.

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