Rastus

Rastus is a pejorative term traditionally associated with African Americans in the United States. It is considered offensive.^[1] As a type of stock character, Rastus is meant to portray ignorance and foolishness. Similar images have appeared in advertising, prominently as the mascot for Cream of Wheat, which prompted objections from activists.^[2]

^ Marilyn Kern Foxworth, Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (1994); Ronald L. Jackson, Scripting the Black Masculine Body 28 - 29 (2006); J. Emmett Winn, Documenting Racism in an Agricultural Extension Film, 38 Film & History 33 (Spring 2008); FAST-US-1 (TRENPK2) Introduction to American English, "Cursing: Obscenities, Expletives and 'Forbidden' Words." FAST-US-1 Intro to American English Reference File, 04-16-2007. Retrieved on 11-08-2007.
^ Cite error: The named reference poinski was invoked but never defined (see the help page).

[1] Marilyn Kern Foxworth, Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (1994); Ronald L. Jackson, Scripting the Black Masculine Body 28 - 29 (2006); J. Emmett Winn, Documenting Racism in an Agricultural Extension Film, 38 Film & History 33 (Spring 2008); FAST-US-1 (TRENPK2) Introduction to American English, "Cursing: Obscenities, Expletives and 'Forbidden' Words." FAST-US-1 Intro to American English Reference File, 04-16-2007. Retrieved on 11-08-2007.

[poinski-2] Cite error: The named reference poinski was invoked but never defined (see the help page).

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