Playskool

Playskool Inc.
FormerlyThe Playskool Institute
(1928–1938)
Company typeDivision (1928–68)
Subsidiary (1968–84)
Brand (1984–present)
FoundedJuly 26, 1928 (1928-07-26)
FounderLucille King
Defunct1984 (1984) (as a company)
FateAcquired by Milton Bradley in 1968, last factory closed in 1984,[1] becoming a brand of Hasbro.[2]
Headquarters,
Key people
Manuel Fink
ProductsEducational toys
Games
Brands(see below)
$23 million (1965[1])
Owner
Number of employees
700 (1984[2])
Parent
  • John Lumber (1928–35)
  • Thorncraft, Inc. (1935–68)
  • Milton Bradley (1968–84)
Subsidiaries
  • J.L. Wright Co.
  • Halsam Co.

Playskool is an American brand of educational toys and games for preschoolers. The former Playskool manufacturing company was a subsidiary of the Milton Bradley Company and was headquartered in Chicago, Illinois. Playskool's last remaining plant in the aforementioned city was shut down in 1984, and Playskool became a brand of Hasbro, which had acquired Milton Bradley that same year.[2] Amidst a major corporate restructuring at Hasbro, to focus on licensing, digital games and core toy brands in 2023, Hasbro entered into a licensing agreement with PlayMonster to take over the brand.[3]

  1. ^ a b Playskool, Inc. at Encyclopedia of Chicago
  2. ^ a b c Playskool MFG Co. at Chicago Museum
  3. ^ a b "PLAYMONSTER AND HASBRO ANNOUNCE EXPANDED GLOBAL PARTNERSHIP ON PLAYSKOOL AND RELAUNCH OF WEEBLES". 30 March 2023. Retrieved 25 December 2024.

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