Phubbing

Phubbing is the habit of snubbing a physically present person in favour of a mobile phone. In May 2012, as part of a linguistic experiment by Macquarie Dictionary, the advertising agency behind the campaign, McCann, had invited a number of lexicographers, authors, and poets to coin a neologism to describe the behaviour. The word "phubbing," a portmanteau of phone and snubbing, was first described by McCann Group Account Director Adrian Mills, who was working with David Astle.^[1] The term has appeared in media around the world and was popularized by the Stop Phubbing campaign created by McCann.^[2]