PewDiePie vs T-Series

PewDiePie vs T-Series
PewDiePie in 2019 T-Series' logo
Date	29 August 2018 – 29 April 2019 (2018-08-29 – 2019-04-29)[1][2] (8 months)
Caused by	Support of PewDiePie or T-Series public competition/rivalry about being the most-subscribed YouTube channel individual vs corporate culture on YouTube (against T-Series)
Medium	Word-of-mouth marketing advertising website support slogans activism hacking spamming minor civil disobedience
Resulted in	T-Series victory[3] T-Series overtook PewDiePie as the most-subscribed YouTube channel on 14 April 2019 T-Series became the first YouTube channel to reach 100 million subscribers on 29 May 2019
Parties
PewDiePie Supported by: MrBeast Markiplier Jacksepticeye Logan Paul Other YouTubers T-Series Supported by: Jus Reign CarryMinati
Works
"Bitch Lasagna" "Congratulations" Normal Activity

PewDiePie vs T-Series was an online rivalry between two YouTube channels, PewDiePie (run by Felix Kjellberg) and T-Series (run by an Indian record company of the same name), for the title of the most-subscribed YouTube channel. T-Series held the title of most-subscribed YouTube channel until June 2024, and PewDiePie had been the most-subscribed YouTube channel from August 2013 to April 2019. The rivalry between the two YouTube channels began when T-Series' subscriber count began to near PewDiePie's in late 2018.

Many YouTubers voiced their support for PewDiePie, including Markiplier, Jacksepticeye, MrBeast, DanTDM, KSI, H3h3Productions and Logan Paul. Many of his fans made efforts to gain subscribers for his YouTube channel in numerous ways, including organised marches and supportive YouTube videos. Supporters of PewDiePie often used the slogan "Subscribe to PewDiePie". The activism of some supporters extended beyond legal grounds; vandalism, hacking of websites, social media accounts, personal devices and the creation of malware had taken place to urge people to subscribe. "Bitch Lasagna", a diss track by PewDiePie against T-Series, and the use of anti-Indian remarks by some of his fans (which PewDiePie would later criticize), led to several prominent Indian YouTubers publicly opposing PewDiePie and backing T-Series with YouTube videos and response diss tracks.

T-Series temporarily overtook PewDiePie in subscribers on numerous occasions starting from February 2019. On 28 April 2019, PewDiePie released a video calling for his supporters to end their efforts to keep him as the most subscribed YouTube channel after the Christchurch mosque shootings, where the terrorist mentioned his name before the massacre.^[4] With the significant lead long held by T-Series, the competition is generally presumed to have ended with T-Series winning.