Persuasive technology

Part of a series on
Behavioural influences
Fields of study
Obedience Compliance Disobedience Group influences Social perception
Topics
Attribution theory Cognitive dissonance theory Self-perception theory Stereotyping Social and cultural norms
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Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion.^[1] Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices,^[2] but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric,^[3] and human-computer interaction. The design of persuasive technologies can be seen as a particular case of design with intent.^[4]