Back باندورا (خدمة بث) Arabic Pandora (Internetradio) German Pandora (herramienta musical) Spanish رادیو پاندورا Persian Pandora (internet-radio) Finnish Pandora (webradio) French פנדורה (רדיו אינטרנט) HE Pandora (web radio) Croatian Pandora Radio ID Pandora (webradio) Italian
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| Type of business | Subsidiary |
|---|---|
Type of site | Music streaming service |
| Available in | English |
| Founded | January 2000 (as Savage Beast Technologies) Oakland, California, U.S. |
| Headquarters | Oakland, California, U.S. |
| No. of locations | 7 |
| Area served | United States |
| Founder(s) | Will Glaser Jon Kraft Tim Westergren |
| Services | Internet radio |
| Employees | 1,938 (2019)[1] |
| Parent | Sirius XM (2019–present) |
| Subsidiaries | Rdio (as of December 22, 2015) Next Big Sound Adswizz (as of May 29, 2018) Stitcher |
| URL | www |
| Advertising | Banner ads, video ads, audio ads |
| Registration | Optional (required to save stations) |
| Users | 55.9 million active (2021),[2] 6.4 million subscribers (2021)[3] |
| Current status | Active |
| Native client(s) on | Universal Windows App, iOS, Android |
| Written in | Java |
| [4] | |
Pandora is a subscription-based music streaming service owned by the broadcasting corporation Sirius XM Holdings that is presently based in Oakland, California inside of the United States. The service carries a focus on recommendations based on the "Music Genome Project", which is a means of classifying individual songs by musical traits such as genres and shared instrumentation. The service originally launched in the consumer market as an internet radio service that would generate personalized channels based on these traits as well as specific tracks liked by the user; this service is available in an advertising-supported tier and additionally a subscription-based version. In 2017, the service launched Pandora Premium, which is an on-demand version of the service more in line with contemporary competitors.
The company was founded in 2000 as Savage Beast Technologies, and initially conceived as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform. In 2005, the company shifted its focus to the consumer market by launching Pandora as an internet radio product. Pandora is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions.
In February 2019, Sirius XM Holdings acquired Pandora for $3.5 billion in stock.[5][6] In 2021, Pandora had about 55.9 million active monthly users, and 6.4 million subscribers.[7] As of 2022[update], Pandora reportedly had fewer than 50 million active users.[8] As of 2023, there were 46 million users.
- ^ "Pandora Media LLC Company Profile". Bloomberg Markets. Retrieved July 21, 2020.
- ^ "Pandora ended Q1 2021 with 55.9m monthly active listeners - Music Ally". April 29, 2021.
- ^ "Pandora ended Q1 2021 with 55.9m monthly active listeners - Music Ally". April 29, 2021.
- ^ "2019 Form 10-K Annual Report" (PDF). SiriusXM Holdings. Retrieved July 21, 2020.
- ^ Aswad, Jem (February 1, 2019). "Sirius XM Completes Acquisition of Pandora". Variety.
- ^ Noto, Anthony (February 1, 2019). "Sirius XM wraps up Pandora acquisition". American City Business Journals.
- ^ "Pandora ended Q1 2021 with 55.9m monthly active listeners - Music Ally". April 29, 2021.
- ^ "Pandora now has fewer than 50m monthly active users". Music Business Worldwide. November 2, 2022. Retrieved November 3, 2022.
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