Oticon

Oticon A/S
Company type	Subsidiary (A/S)
Industry	Medical devices
Founded	1904
Founder	Hans Demant
Headquarters	Smørum, Egedal, Denmark
Products	Hearing aids
Number of employees	3,000+
Parent	Demant A/S
Website	oticon.global

Oticon is a Danish hearing aid manufacturer based near Copenhagen in Denmark. The company is a subsidiary of Demant A/S. It was founded in 1904 by Hans Demant, whose wife was hearing impaired.

Oticon has branches in several countries, including a production plant in Poland, with more than 3,000 employees worldwide.^[1] The company claims to be the world's second-largest manufacturer of hearing aids, and it uses a management style known as "spaghetti organization",^[2]^[3] which was introduced by Lars Kolind^[4]^[5]^[6] under his leadership between 1988 and 1998.^[7]^[8]^[9]

^ "Oticon Hearing Aids". Apex Hearing. Retrieved 6 May 2014.
^ "Oticon A/S: Spaghetti Organization and Beyond". IBS Center for Management Research. Retrieved 12 September 2012.
^ "Case Study: Revolution at Oticon A/S: The Spaghetti Organization (Condensed)". Harvard Business Review. Retrieved 10 September 2012.
^ Peters, Tom (January 1994). Liberation Management. United States: Ballantine Books. p. 880. ISBN 0-449-90888-7.
^ Ewing, Jack (6 August 2007). "Denmark's Masters of E-Mail Marketing". Bloomberg Businessweek. Archived from the original on 9 July 2012. Retrieved 12 September 2012.
^ Poulsen, Per Thygesen (1993). Tænk det utænkelige: Revolutionen i Oticon. Denmark: Schultz Erhvervsbøger. p. 174. ISBN 87-569-7920-7.
^ Tænk det utænkelige: Revolutionen i Oticon. 1993. ISBN 9788756979207. Retrieved 12 September 2012.
^ "Think the Unthinkable (in Danish: Tænk det utænkelige!)". Kolind Kuren. Retrieved 12 September 2012.
^ Morsing, Mette; Eiberg, Kristian (1998). Managing the Unmanageable for a Decade. Denmark: Oticon A/S. p. 244.

[Oticon_Employees-1] "Oticon Hearing Aids". Apex Hearing. Retrieved 6 May 2014.

[2] "Oticon A/S: Spaghetti Organization and Beyond". IBS Center for Management Research. Retrieved 12 September 2012.

[3] "Case Study: Revolution at Oticon A/S: The Spaghetti Organization (Condensed)". Harvard Business Review. Retrieved 10 September 2012.

[4] Peters, Tom (January 1994). Liberation Management. United States: Ballantine Books. p. 880. ISBN 0-449-90888-7.

[5] Ewing, Jack (6 August 2007). "Denmark's Masters of E-Mail Marketing". Bloomberg Businessweek. Archived from the original on 9 July 2012. Retrieved 12 September 2012.

[6] Poulsen, Per Thygesen (1993). Tænk det utænkelige: Revolutionen i Oticon. Denmark: Schultz Erhvervsbøger. p. 174. ISBN 87-569-7920-7.

[7] Tænk det utænkelige: Revolutionen i Oticon. 1993. ISBN 9788756979207. Retrieved 12 September 2012.

[8] "Think the Unthinkable (in Danish: Tænk det utænkelige!)". Kolind Kuren. Retrieved 12 September 2012.

[9] Morsing, Mette; Eiberg, Kristian (1998). Managing the Unmanageable for a Decade. Denmark: Oticon A/S. p. 244.

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