Mobile application management (MAM) describes the software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings, on both company-provided and 'bring your own' mobile operating systems as used on smartphones and tablet computers.[1]
Mobile application management provides granular controls at the application level which enable system administrators to manage and secure application or 'app' data.[2] MAM differs from mobile device management (MDM), which focuses on controlling the entire device, and requires that users enroll or register their device, and install a service agent.[2][3]
While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions, because EMM suites require a device management profile in order to enable app management capabilities.[4]
- ^ "The science of app wrapping". www.NetworkWorld.com. Network World. 7 May 2013. Archived from the original on 1 July 2013. Retrieved 8 May 2013.
- ^ a b Steele, Colin (12 August 2013). "Mobile device management vs. mobile application management". SearchMobileComputing.TechTarget.com. TechTarget – SearchMobile Computing. Retrieved 23 October 2020.
Mobile device management and mobile application management do different things but also have some overlap. Knowing their differences is important.
- ^ Faas, Ryan (27 March 2012). "BYOD failure - five big reasons why employees don't want to use their iPhones, iPads at work". www.CultOfMac.com. Cult of Mac. Retrieved 23 October 2020.
- ^ Silva, Chris; Wong, Jason (30 June 2014). Use the Mobile App mix to choose an enterprise app store strategy. Gartner. p. 6. Retrieved 18 November 2015.
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