Manner (company)

Manner Culture Enterprises Limited

微辣 Manner logo
Native name	微辣文化集團有限公司
Company type	Private company
Industry	Film production
Founded	June 2013; 11 years ago (2013-06)
Headquarters	Macau
Products	Internet video Snacks
Website	https://weilamanner.com/

Manner Culture Enterprises Limited (simplified Chinese: 微辣文化集团有限公司; traditional Chinese: 微辣文化集團有限公司) is a Macau entertainment company. The company produces comedic videos in Cantonese that can be between a few seconds to a few minutes. It has a dozen performing artists under management.

Manner was founded in June 2013 by Sixtycents, Jacky Lei, and Nathan Lam in Macau. It became popular after it published a nine-second viral video set in a Macau McDonald's titled "When buying ice cream, don't be distracted", in which a woman who is distracted by her cell phone grabs the ice cream part of an ice cream cone from the cashier. The company expanded to Hong Kong in 2018 through a seven-figure investment from an undisclosed investor. Its revenue is primarily from advertising. It has made sponsored videos for Alipay, the Hong Kong Police Force, and Royal Dansk. Roughly 80% of its advertising revenue is from Hong Kong companies or organisations. Manner created a physical store called Laji in Sé, Macau, that sells Manner-branded snacks and souvenirs. Its revenue was over HKD$10 million (US$1,287,001.29) in 2017.

Manner posts videos on social networking services and online video platforms including Facebook, Instagram, YouTube, Sina Weibo, Meipai, Miaopai, Sohu, and iQIYI. It had accumulated three billion video views and over 3.5 million followers on these sites by 2018. The Macau Post Daily called Manner "one of the biggest YouTube channels in South East Asia".^[2] Former employee Jane Lao [zh] committed suicide on July 26, 2023. Her suicide note said Manner's management had intimidated her, while netizens and Manner employees had cyberbullied her. After criticism from netizens and brands cut ties with the company, Manner announced on August 10, 2023, that it would temporarily suspend its operations.