Luxury car

A luxury car is a passenger automobile providing superior comfort levels, features, and equipment. More expensive materials and surface finishes are used, and buyers expect a correspondingly high build quality.

The term is relative and unavoidably subjective, reflecting both objective qualities of a car and projected and perceived image of the vehicle's marque.^[1] Luxury brands rank above premium brands, though there is no clear distinction between the two.^[2]

Luxury cars span from sports cars to large saloons and sport utility vehicles. "Compact" luxury vehicles also fill a niche.^[1]

^ ^a ^b Anurit, Jakrapan; Newman, Karin; Chansarkar, Bal (1998). "Consumer Behaviour of Luxury Automobiles: A Comparative Study between Thai and UK Customers' Perceptions" (PDF). Economics Web Institute. Archived (PDF) from the original on 30 October 2020. Retrieved 3 July 2022.
^ Kapferer, Jean-Noël; Bastien, Vincent (2009). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page. p. 43. ISBN 978-0-7494-5477-7.

[consumer-1] Anurit, Jakrapan; Newman, Karin; Chansarkar, Bal (1998). "Consumer Behaviour of Luxury Automobiles: A Comparative Study between Thai and UK Customers' Perceptions" (PDF). Economics Web Institute. Archived (PDF) from the original on 30 October 2020. Retrieved 3 July 2022.

[2] Kapferer, Jean-Noël; Bastien, Vincent (2009). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page. p. 43. ISBN 978-0-7494-5477-7.

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