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Intuit

This article is about the software company. For other uses, see Intuit (disambiguation).
Intuit Inc.
Company typePublic
IndustryEnterprise software
Founded1983 (1983) in Palo Alto, California, U.S.
Founders
HeadquartersMountain View, California, U.S.
37°25′38″N 122°5′47″W / 37.42722°N 122.09639°W / 37.42722; -122.09639
Key people
Products
Services
RevenueIncrease US$14.37 billion (2023)
Increase US$3.141 billion (2023)
Increase US$2.384 billion (2023)
Total assetsIncrease US$27.78 billion (2023)
Total equityIncrease US$17.27 billion (2023)
Number of employees
≈ 18,200 (July 2023)
Websiteintuit.com
Footnotes / references
Financials as of July 31, 2023[1]

Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, the credit monitoring service Credit Karma,[2] and email marketing platform Mailchimp.[3] As of 2019, more than 95% of its revenues and earnings come from its activities within the United States.[4]

Intuit offered a free online service called TurboTax Free File as well as a similarly named service called TurboTax Free Edition which is not free for most users.[5][6] In 2019, investigations by ProPublica found that Intuit deliberately steered taxpayers from the free TurboTax Free File to the paid TurboTax Free Edition using tactics including search engine delisting and a deceptive discount targeted to members of the military.[7][8] As of the 2021 tax filing season, TurboTax no longer participates in the Free File Alliance.[9]

Intuit has lobbied extensively against the IRS providing taxpayers with free pre-filled forms, which is the norm in developed countries.[10][11]

  1. ^ "2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. September 1, 2023.
  2. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  4. ^ "2019 Annual Report on Form 10-K" (PDF). Intuit.com. p. 6. Retrieved December 5, 2019. Total international net revenue was less than 5% of consolidated total net revenue for fiscal 2019, fiscal 2018, and fiscal 2017.
  5. ^ Cite error: The named reference hereshow was invoked but never defined (see the help page).
  6. ^ Justin Elliott, Justin Elliott (2019-04-10). "Bill to Limit IRS' Ability to Offer Free Tax Filing Service Is Getting New Scrutiny". ProPublica. Retrieved 2021-02-25.
  7. ^ Justin Elliott, Lucas Waldron (2019-04-26). "TurboTax Deliberately Hid Its Free File Page From Search Engines". ProPublica. Retrieved 2021-02-25.
  8. ^ Justin Elliott, Kengo Tsutsumi (2019-05-23). "TurboTax Uses A "Military Discount" to Trick Troops Into Paying to File Their Taxes". ProPublica. Retrieved 2019-05-23.
  9. ^ "The IRS has a big opportunity to fix the way Americans file taxes". 13 August 2021.
  10. ^ Elliott, Justin (April 9, 2019). "Congress Is About to Ban the Government From Offering Free Online Tax Filing. Thank TurboTax". ProPublica. Retrieved April 9, 2019.
  11. ^ Day, Liz (2013-03-26). "How the Maker of TurboTax Fought Free, Simple Tax Filing". ProPublica. Retrieved 2014-04-15.

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