Instagram egg

The Instagram egg is a photo of an egg posted by the account @world_record_egg on the social media platform Instagram. It became a global phenomenon and an internet meme within days of its creation. It is the second most-liked Instagram post^[1]^[2] and was the most-liked Instagram post until it was overtaken on December 20, 2022, by Lionel Messi's post showing him and his teammates celebrating after Argentina won the 2022 FIFA World Cup. The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness.^[3]^[4]^[5]

^ Tasimone, Ashley (14 January 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. Archived from the original on 10 April 2019. Retrieved 17 September 2022.
^ Thorne, Dan (14 January 2019). "Egg photo breaks Kylie Jenner's record for most liked image on Instagram". Guinness World Records. Archived from the original on 28 January 2019. Retrieved 17 September 2022.
^ Bromwich, Jonah Engel; Maheshwari, Sapna (3 February 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times. ISSN 0362-4331. Archived from the original on 6 February 2019. Retrieved 4 February 2019.
^ Murdoch, Morgan Sung and Cassie (3 February 2019). "The person behind the World Record Egg has been revealed". Mashable. Archived from the original on 4 February 2019. Retrieved 4 February 2019.
^ Specter, Francesca (4 February 2019). "Lifestyle: Instagram egg that beat Kylie Jenner's 'most liked' record revealed as mental health ad". Yahoo Style UK. Retrieved 17 September 2022.

[Iasimone-1] Tasimone, Ashley (14 January 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. Archived from the original on 10 April 2019. Retrieved 17 September 2022.

[GWR-2] Thorne, Dan (14 January 2019). "Egg photo breaks Kylie Jenner's record for most liked image on Instagram". Guinness World Records. Archived from the original on 28 January 2019. Retrieved 17 September 2022.

[Reveal-3] Bromwich, Jonah Engel; Maheshwari, Sapna (3 February 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times. ISSN 0362-4331. Archived from the original on 6 February 2019. Retrieved 4 February 2019.

[4] Murdoch, Morgan Sung and Cassie (3 February 2019). "The person behind the World Record Egg has been revealed". Mashable. Archived from the original on 4 February 2019. Retrieved 4 February 2019.

[Specter-5] Specter, Francesca (4 February 2019). "Lifestyle: Instagram egg that beat Kylie Jenner's 'most liked' record revealed as mental health ad". Yahoo Style UK. Retrieved 17 September 2022.

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