Horse_ebooks was a widely followed Twitter account and Internet phenomenon. Registered in 2010, the account was apparently intended to promote e-books but became known for its amusing non sequiturs in what seemed to be an effort to evade spam detection.[1]
On September 24, 2013, it was revealed that the @Horse_ebooks account had been sold in 2011 in order to promote an alternate reality game developed for viral marketing towards a larger art project by the art collective Synydyne and the release of Bear Stearns Bravo, a series of interactive videos about the 2007 subprime mortgage financial crisis.[2][3][4] The Twitter account has not been updated since.
- ^ Jenna Wortham (6 January 2012). "Web Comic Draws Inspiration From a Twitter Spammer". The New York Times. Retrieved 4 May 2012.
- ^ Orlean, Susan (24 September 2013). "Horse_ebooks is human after all". The New Yorker. Retrieved 24 September 2013.
- ^ Meyer, Robinson (24 September 2013). "@Horse_Ebooks Is the Most Successful Piece of Cyber Fiction, Ever". The Atlantic. Retrieved 24 September 2013.
- ^ Jenna Wortham (24 September 2013). "The Human Behind a Favorite Spambot, Horse_eBooks". The New York Times. Retrieved 24 September 2013.
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