Electronic Commerce Modeling Language (ECML) is a protocol which enables the e-commerce merchants to standardize their online payment processes. Through the application of ECML, customers' billing information in their digital wallet can be easily transferred to fill out the checkout forms.[1]
There are various companies that have participated in ECML's alliances, including American Express and Mastercard.[1]
As a standard developed by the alliance, ECML has solved the problem of complex and confusing online manual payments caused by diverse web designs, and further reduces the chance of customer dropout (also called shopping cart abandonment).[1] On the other hand, ECML deals with sensitive information such as credit card numbers and home addresses—its data security is controversial, and privacy considerations should be taken.[2][3]
- ^ a b c Goldstein <tgoldstein@brodia.com>, Ted (April 2001). "ECML v1.1: Field Specifications for E-Commerce". tools.ietf.org. Retrieved 2020-10-29.
- ^ Cranor, L.F. (2003). "P3P: making privacy policies more useful". IEEE Security & Privacy. 1 (6): 50–55. doi:10.1109/msecp.2003.1253568. ISSN 1540-7993.
- ^ "Pretty Poor Privacy: An Assessment of P3P and Internet Privacy". epic.org. Retrieved 2020-10-31.
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