Dieter Zetsche

Dieter Zetsche
Zetsche in 2013
Born	(1953-05-05) 5 May 1953 (age 71) Istanbul, Turkey
Other names	Dr. Z (Doctor Zee)
Alma mater	University of Karlsruhe, University of Paderborn
Occupation	Chairman of TUI AG
Predecessor	Jürgen E. Schrempp
Successor	Ola Källenius

Dieter Zetsche (German pronunciation: [ˌdiːtɐ ˈtsɛtʃə]; born on 5 May 1953) is a German engineer and business executive. He is the chairman of TUI AG. He was the chairman of the board of management of Daimler AG and head of Mercedes-Benz until 22 May 2019, a role he had held since 2006, in addition to being a member of the company's board since 1998.

Dieter Zetsche is widely recognized for his influential leadership at Mercedes-Benz. Serving as the CEO of Daimler AG from 2006 to 2019, he played a pivotal role in revitalizing the brand and steering it towards significant growth and innovation. Under his tenure, Mercedes-Benz not only enhanced its reputation as a leading luxury automotive brand but also embraced new technologies and design philosophies, contributing to its status as one of the most esteemed and dynamic luxury car manufacturers globally. Zetsche's strategic vision and emphasis on quality and innovation were crucial in maintaining Mercedes-Benz's competitive edge in the luxury automotive market.