Content creation

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Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts"^[1] for self-expression, distribution, marketing and/or publication. Content creation encompasses various activities including maintaining and updating web sites, blogging, article writing, photography, videography, online commentary, social media accounts, and editing and distribution of digital media. In a survey conducted by the Pew Research Center, content creation was defined as "the material people contribute to the online world".^[2] In addition to traditional forms of content creation, digital platforms face growing challenges related to misinformation, platform moderation policies, and the repercussions of violating community guidelines.