CNAME record

A Canonical Name (CNAME) record is a type of resource record in the Domain Name System (DNS) that maps one domain name (an alias) to another (the canonical name).^[1]

This can prove convenient when running multiple services (like an FTP server and a web server, each running on different ports) from a single IP address. One can, for example, use CNAME records to point ftp.example.com and www.example.com to the DNS entry for example.com, which in turn has an A record which points to the IP address. Then, if the IP address ever changes, one only has to record the change in one place within the network: in the DNS A record for example.com.

CNAME records must always point to another domain name, never directly to an IP address.