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BreadTube

For the bakeware, see bread tube.

BreadTube or LeftTube is a loose and informal group of online content creators who create video content, including video essays and livestreams, from socialist, social democratic, communist, anarchist, and other left-wing perspectives.[1][2][3][4][5][6] BreadTube creators generally post videos on YouTube that are discussed on other online platforms, such as Reddit.[7]

The New York Times author Kevin Roose wrote that BreadTube creators employ a method he calls "algorithmic hijacking".[8] This method involves them choosing to focus on the same topics discussed by content creators with right-wing politics, as a means for enabling their videos to be recommended to the same audiences consuming right-wing or far-right videos,[8] thereby exposing a wider audience to their perspectives.[7]

Many BreadTube content creators are crowdfunded, and their channels often serve as introductions to left-wing politics for young viewers.[9]

BreadTube creators align with collectivist modes of governance, while opposing the alt-right and far-right.[6] Infighting is common within the BreadTube community, which has been attributed to "the community hosting a spectrum of beliefs, ranging from Social Democratic to Maoist".[6]

  1. ^ Williams, Wil (June 1, 2021). "The video essays that spawned an entire YouTube genre". Polygon. Archived from the original on August 11, 2021. Retrieved August 11, 2021.
  2. ^ Somos, Christy (October 25, 2019). "Dismantling the 'Alt-Right Playbook': YouTuber explains how online radicalization works". CTVNews. Archived from the original on February 15, 2020. Retrieved July 3, 2020.
  3. ^ Alexander, Julia (January 31, 2020). "Carlos Maza is back on YouTube and ready to fight". The Verge. Archived from the original on July 31, 2020. Retrieved July 3, 2020.
  4. ^ "Youtube: Auf der anderen Seite die linken Influencer". Die Zeit (in German). January 13, 2020. Archived from the original on July 3, 2020. Retrieved July 3, 2020.
  5. ^ Citarella, Joshua (September 12, 2020). "Marxist memes for TikTok teens: can the internet radicalize teenagers for the left?". The Guardian. Archived from the original on September 12, 2020. Retrieved August 8, 2021.
  6. ^ a b c Cotter, Kelley (March 18, 2022). "Practical knowledge of algorithms: The case of BreadTube". New Media & Society: 146144482210818. doi:10.1177/14614448221081802. ISSN 1461-4448. S2CID 247560346.
  7. ^ a b Kuznetsov, Dmitry; Ismangil, Milan (January 13, 2020). "YouTube as Praxis? On BreadTube and the Digital Propagation of Socialist Thought". TripleC: Communication, Capitalism & Critique. 18 (1): 204–218. doi:10.31269/triplec.v18i1.1128. ISSN 1726-670X. Archived from the original on July 3, 2020. Retrieved July 3, 2020.
  8. ^ a b Roose, Kevin (June 8, 2019). "The Making of a YouTube Radical (Published 2019)". The New York Times. ISSN 0362-4331. Archived from the original on May 22, 2021. Retrieved June 2, 2021.
  9. ^ Fuchs, Christian (2021). Social Media: A Critical Introduction (3rd ed.). SAGE Publications. pp. 199–200. ISBN 978-1-5297-5274-8.

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