Boomerang (TV network)

Boomerang

Logo used since 2015
Country	United States
Broadcast area	Nationwide
Network	Cartoon Network (1992–2004)
Headquarters	Atlanta, Georgia, U.S.
Programming
Language(s)	English Spanish (with SAP; a Spanish language simulcast of the channel is also available)
Picture format	720p HDTV (downscaled to letterboxed 480i for the SDTV feed)
Ownership
Owner	Warner Bros. Discovery Networks
Parent	The Cartoon Network, Inc.
Sister channels	List Adult Swim Cartoon Network Cartoonito American Heroes Channel Animal Planet Cinemax CNN Cooking Channel The CW Destination America Discovery Channel Discovery Familia Discovery Family Discovery Life Food Network HBO HGTV Investigation Discovery Magnolia Network Oprah Winfrey Network Science Channel TBS TLC TNT Travel Channel TruTV Turner Classic Movies
History
Launched	December 8, 1992; 31 years ago (1992-12-08) (block) April 1, 2000; 24 years ago (2000-04-01) (channel) April 11, 2017; 7 years ago (2017-04-11) (streaming service)
Closed	October 3, 2004; 19 years ago (2004-10-03) (block)
Replaced by	Cartoonito (Asian TV channel) (Since July 28th 2023)
Former names	Boomerang from Cartoon Network (2000–2015)
Links
Website	www.boomerang.com
Availability
Streaming media
Affiliated Streaming Service	Max
DirecTV Stream, Hulu + Live TV, Sling TV

Boomerang is an American cable television network and subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery U.S. Networks, a subsidiary of Warner Bros. Discovery. It primarily features animated programming from the Warner Bros. Animation library (including Warner Bros. Cartoons and Hanna-Barbera productions among others), as well as contemporary reboots of classic franchises.

Boomerang debuted in 1992 as a programming block on Cartoon Network, and was originally dedicated to classic animation. The block was eventually spun-off into its own separate network in 2000, and by the late 2000s, began airing more modern and contemporary programming, including reruns of Cartoon Network original series. A 2015 relaunch aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network, and saw the network produce its own original programming; with a focus on reboots of franchises such as Looney Tunes and Scooby-Doo. In 2017, as the cable network was losing coverage, Boomerang launched its own standalone SVOD app.

As of November 2023^[update], the Boomerang cable network is available to approximately 26,000,000 pay television households in the United States; down from its 2019 peak of 47,000,000 households.^[1]