 | |
| Company type | Dutch NV (Disestablished in 2000) |
|---|---|
| Industry | retail |
| Founded | 17 March 1999[1] |
| Defunct | 2000 |
| Headquarters | London, England |
Key people | Ernst Malmsten Kajsa Leander Patrik Hedelin |
| Products | clothing, cosmetics |
| Website | Boo.com (Domain now owned by Hostelworld) |
Boo.com was a short-lived British e-commerce business, founded in 1998 by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, who were regarded as sophisticated Internet entrepreneurs in Europe[citation needed] by the investors because they had created an online bookstore named Bokus.com, the third largest book e-retailer (in 1997), before founding boo.com.[2][3]
The company had its headquarters along Carnaby Street in London[3] and initially had 40 employees.[4] In October 1999, it had a total of eight offices and 400 employees[3] in Amsterdam, Munich, New York City, Paris, and Stockholm.[4]
After several highly publicized delays, Boo.com launched in the autumn of 1999 selling branded fashion apparel over the Internet. The company spent $135 million of venture capital in just 18 months,[5] and it was placed into receivership on 18 May 2000 and liquidated.
It relaunched in the autumn of 2000 with Kate Buggeln, an ex-Bloomingdale's salesperson and Internet consultant, appointed as president. She told Women's Wear Daily that they were working to "expand beyond the portal business model into Boo products and Boo licensing."[6][clarification needed]
In June 2008, CNET hailed Boo.com as one of the greatest dot-com busts in history.[7]
Ernst Malmsten wrote about the experience in a book called Boo Hoo: A dot.com Story from Concept to Catastrophe, published in 2001.[5]
- ^ "Boo.com WHOIS, DNS, & Domain Info – DomainTools". WHOIS. Retrieved 5 August 2016.
- ^ Chaffey, Dave; Ellis-Chadwick, Fiona (2016). Digital Marketing Strategy, Implementation and Practice (sixth ed.). Harlow: Pearson Education Limited. p. 108. ISBN 978-1-292-07761-1.
- ^ a b c Wray, Richard. "Boo.com spent fast and died young but its legacy shaped internet retailing." The Guardian. 16 May 2005. Retrieved on 12 March 2012.
- ^ a b Sorkin, Andrew Ross. "INTERNATIONAL BUSINESS; Boo.com, Online Fashion Retailer, Goes Out of Business." The New York Times. 19 May 2000. Retrieved on 12 March 2012.
- ^ a b Malmsten, Ernst (2001). Boo Hoo: A dot.com Story from Concept to Catastrophe. Random House Business Books. ISBN 978-0-7126-7239-9.
- ^ Seckler, Valerie, "Boo Names New Boss: Kate Buggelin," WWD, Mon. 17 July 2000, p.14
- ^ "The greatest defunct Web sites and dotcom disasters". CNET. 5 June 2008. Archived from the original on 26 February 2013. Retrieved 5 June 2008.
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