Bespoke

The word bespoke (/bəˈspoʊk/) has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an individual purchaser). In contemporary usage, bespoke has become a general marketing and branding concept implying exclusivity and limited runs.^[1]^[2]^[3]

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^ Cite error: The named reference BBCBespoke was invoked but never defined (see the help page).
^ Cite error: The named reference BespokeThis was invoked but never defined (see the help page).

[NewsweekBespoke-1] Cite error: The named reference NewsweekBespoke was invoked but never defined (see the help page).

[BBCBespoke-2] Cite error: The named reference BBCBespoke was invoked but never defined (see the help page).

[BespokeThis-3] Cite error: The named reference BespokeThis was invoked but never defined (see the help page).

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